The swatch bharat abhiyan. how successful is it?

Introduction

Swachh Bharat Abhiyan (Clean India Mission) is a programme run by the government to fulfil the vision of Mahatma Gandhi, which is being in a state of Clean India. To clean the streets, roads and infrastructure of the country, this mission covers 4,041 statutory cities and towns. It was launched on the 145th birth anniversary of Mahatma Gandhi, which was on 2 October, 2014 at Rajghat, New Delhi. This mission is planned to be successful with the active participation of all the people living in India.

 

 The effect of abhiyan

About 3 million government employees, school and college students of India have participated in the event while launching the India's biggest ever cleanliness drives. The basic goal behind launching the Swachh Bharat Mission is to make the country hygiene and eliminate all the unhealthy practices of people in a daily basis. On 25th of September in 2014, the Prime Minister, Narendra Modi have initiated the first ever cleanliness drive in India by cleaning the road. It would indirectly draw the attention of business investors in India, after this mission’s successful completion. And at the same time it would enhance the growth in GDP, draw the attention of tourists from all over the world, bring variety of employment opportunities, and it would also help in reducing health costs, death rates, and lethal disease rate etc.

This mission is expected to be completed in five years, i.e. from the year 2014 to the 150th birth anniversary of Mahatma Gandhi (2nd October of 2019). For the smooth move of this programme, there are various implementation policies and mechanisms are introduced. The important three phases are planning phase, implementation phase and sustainability phase.  It is urged by the government to people to spend their only hundred hours of the year towards cleanliness in their surrounding areas or other places of India to really make it a successful campaign.

 

Conclusion:

After taking into account the field study, it is revealed that the Swachh Bharath campaign is very popular among the Indians. And there is a positive attitude of the people towards this mission. The mission is declared to be completed within the 150^th birth anniversary of Mahatma Gandhi on 2 October 2019. But as far as 100 respondents opinion is concerned at the time of April 2016, the success rate is on an average 3 out of 5. And we have only 3 more years left in order to complete the Clean India campaign. Therefore it seems that the success rate has to be accelerated in order to reach the goal. And more awareness about the mission has to be given throughout the year.